Well, every time I talk about styling products with my clients, this subject is almost always discussed! I, being a Paul Mitchell hair stylist, will compare store brands wot Paul Mitchell brands;
STORE BRAND shampoos and conditioners, as a whole, contain more detergents then SALON BRANDS. They can dry out your hair and scalp, causing your body to produce more oils to try and compensate for the loss of moisture. When there is no moisture in the hair, and your scalp is producing more oils. you wash your hair more, and washing your hair more will fade any hair coloring and toning. On top of all of that, STORE BRANDS have a higher PH level then the SALON BRANDS, making it more harsh on your hair, which also strips your hair color.
I remember when I was growing up, I used store brands on my hair. I felt like it was just fine, but I had completely natural hair. After I moved out of the house, I started highlighting my hair, and I felt my hair get more and more dry. I finally started using Paul Mitchell hair products, specifically, Paul Mitchell Instant Moisturizer. WORLD OF A DIFFERENCE!!!

I was reading people's opinions online and I noticed a lot of the same thing, yes, SALON BRANDS are more expensive, but you do not have to use as much of the actual shampoo as you do with STORE BRANDS. In other words, you do not need to use as much shampoo of the SALON BRAND shampoo and conditioner then you do with the STORE BRANDS. So, if you pace yourself on the nicer shampoos and conditioners, I bet you would find it to be more worth it to you.
Damaged and colored hair needs a better type of shampoo. In my experience, I have not met many people with natural healthy hair. Almost every woman I know has some type of color or highlights in their hair. If you are going to get your hair colored, you should know what coloring/bleaching your hair does. It is damaging, it dries out the hair, we all know this! But we all do it anyways, because ultimately, it's beautiful and makes us feel so amazing and sexy! RIGHT? RIGHT!! And there is nothing wrong with that. We just need to treat it right if we want it to continue to look amazing.
Ultimately, you are the commander in chief of your hair. I'm not asking anyone to buy anything, I am simply giving my readers answers to their questions! Thank you for your question, Mrs. Payne. I hope I have answered your question to your satisfaction. :)
Go have an unBAD HAIR DAY.
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